Canine health is two decades behind.
We're closing the gap.

The science of longevity has transformed human healthcare. The same research on hormonal support, cellular function, and nutritional density, has not been applied to dogs. Until now.

Hormones regulate everything.

Hormones are the body's primary signaling system. They control how the body repairs itself, maintains muscle, manages mood, and paces aging. When they decline, every system feels it simultaneously.

Mobility

Hormones regulate inflammation and joint tissue. Decline accelerates stiffness and slows recovery from activity.

Metabolism

Hormonal balance influences how the body converts food to energy and maintains lean muscle over time.

Cognition

Neurological function is tied to hormonal signaling. Behavioral changes often reflect hormonal shifts first.

Recovery

Cellular repair after activity depends on hormonal pathways. Without support, recovery slows and fatigue builds.

Why it matters more for dogs

Spay and neuter permanently alter the biology.

The majority of domestic dogs in the US are spayed or neutered. These procedure have a lasting biological consequence that the pet wellness industry has largely ignored.

01
Permanent shift

The hormonal change from spay/neuter is not temporary. It alters the dog's endocrine baseline for life — affecting metabolism, muscle, coat, mood, and recovery from that point forward.

02
Compound effect

Effects are cumulative and slow. Early in life the changes are subtle. By middle age, dogs without hormonal support often show measurable declines across multiple systems simultaneously.

03
The intervention window

The most effective time to provide support is before decline becomes visible. HANS is designed to start from year one — when the preventative window is widest and benefit compounds most.

Primary ingredient · 01

Elk Antler

The bioactive core

Elk antler velvet is one of the few mammalian tissues that regenerates completely each year — making it one of the fastest-growing tissues in the natural world. This extraordinary regeneration is supported by a complex of proteins, peptides, collagen-related compounds, and phospholipids. It is not a single compound. It is a biological system.

Why it's the core

One of the fastest-growing mammalian tissues on earth — studied for decades in biomedical research.

Supporting ingredient · 02

Elk Liver

The nutritional foundation

Liver is one of the most nutrient-dense whole-food sources in the natural world. Elk liver provides an exceptional concentration of cofactors that every biological system depends on — not as synthetic additions, but as bioavailable compounds in forms the body recognizes.

A Vitamin A — cellular health & immune function
B12 B12 — neurological health & red blood cells
Fe Heme iron — oxygen transport & energy metabolism
Zn Zinc — tissue repair & enzymatic function

Two ingredients.
One reason they work together.

Most supplements target a single pathway. HANS is designed around the biological reality that systems don't operate in isolation. The bioactive layer and the nutritional foundation are interdependent — each amplifies the other.

Bioactives

Elk antler provides proteins, peptides, and collagen compounds that support connective tissue and cellular processes. Without the cofactors from elk liver, the biological machinery to act on those signals is compromised.

Nutrients

Elk liver provides raw nutritional density that every biological process requires. Without bioactive signaling compounds to direct that activity, those nutrients have no clear destination.

Together — a system

The combination provides both the bioactive signaling layer and the nutritional raw material. This is the logic behind HANS, built around how biology actually works.

Peer-reviewed research

"Dietary elk velvet antler supplementation in dogs showed improvements in gait, daily activity, and vitality — with no adverse effects detected in blood analysis."

Canadian Veterinary Journal

The study examined dogs supplemented with dietary elk velvet antler over a controlled period. Researchers measured gait quality, daily activity levels, and vitality scores, while monitoring complete blood panels for safety.

Results supported both efficacy and tolerability — with no adverse effects recorded across all blood markers monitored.

Start today

The research exists. The formula is here.

28-day supply made for all breeds. Built on the same longevity science driving human health innovation.

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FAQ

Everything you need to know.

Hormone decline in dogs often shows up as stiffness or slower recovery after activity, weight gain or a slower metabolism even without diet changes, subtle behavioral or mood shifts, and reduced energy or enthusiasm for exercise. Because hormones regulate multiple systems at once, these changes tend to appear gradually and across more than one area rather than as a single obvious symptom. If you notice several of these changes together, it's worth mentioning to your veterinarian, since some can overlap with other health conditions.
Elk velvet antler provides bioactive compounds like growth factors and collagen peptides, but those compounds need cofactors to be used effectively by the body. Elk liver supplies exactly that: concentrated, bioavailable vitamin A, B12, heme iron, and zinc. Used together, the bioactive layer and the nutritional layer support each other. Antler alone provides signaling compounds without enough raw material to act on, and liver alone provides nutrients without the compounds to direct their use.
Spaying or neutering removes the ovaries or testes, the body's main source of sex hormones like estrogen and testosterone. Once removed, circulating levels of these hormones drop sharply and permanently, since the adrenal glands only produce them in much smaller amounts. This shift affects far more than reproduction. Hormones act as signaling molecules throughout the body, so the change influences muscle maintenance, metabolism, joint and coat health, mood, and cognitive function too.
Whole-food nutrient sources like elk liver often provide better absorption than synthetic or isolated vitamins, since nutrients occur in their natural forms alongside the cofactors the body uses to process them. Heme iron from animal sources, for example, is absorbed significantly more efficiently than the non-heme iron found in most synthetic supplements. This is why Hans uses elk liver as a whole-food nutritional source rather than a synthetic vitamin blend.
Yes, hormone levels decline gradually with age in every dog, whether or not they've been spayed or neutered, since natural hormone production slows as part of normal aging. The decline tends to be more gradual in intact dogs than the sharper drop that follows spay or neuter surgery, but the same systems, metabolism, joints, energy, and mood, are affected over time. Talk to your veterinarian about whether hormone support fits your dog's specific life stage and health history.
Hormone replacement means directly administering synthetic or bioidentical hormones, a medical intervention that requires veterinary oversight and prescription. Hormone support works differently, providing nutritional and bioactive compounds, like the growth factors and cofactors in elk velvet antler and elk liver, that give the body's existing systems more of what they need to function well. Hans is formulated as a daily hormone support chew, not a hormone replacement therapy. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The biological mechanism behind hormone decline, the loss of ovarian or testicular hormone production, is the same across all dogs, but its visible effects can differ by breed and size. Larger breeds tend to show joint and mobility changes earlier because of their size and weight bearing joints, while smaller breeds may show metabolic or coat changes first. Age at spay or neuter, activity level, and genetics also play a role in how and when decline becomes noticeable.
No, unlike synthetic hormone therapy, which can signal the body to reduce its own hormone production through natural feedback loops, nutritional and bioactive support does not introduce external hormones for the body to react to. Elk velvet antler and elk liver work by supplying growth factors and nutritional cofactors that support the body's existing processes, rather than replacing or overriding them. This is one of the key distinctions between hormone support and hormone replacement therapy.
Yes, a peer-reviewed study published in the Canadian Veterinary Journal found that dogs given daily elk velvet antler supplementation showed measurable improvements in gait, daily activity, and overall vitality, with no adverse effects across a full panel of blood tests. The dogs in the study had osteoarthritis, and researchers used force plate gait analysis and veterinary assessment to track results (Moreau et al., 2004;45(2):133-139, PMID 15025149). Hans uses this same ingredient, elk velvet antler, as the bioactive core of its daily formula.
Many owners choose to start hormone support within the first year after spay or neuter, since hormonal decline is gradual and cumulative rather than immediate. Small early changes can compound into more noticeable effects on metabolism, coat, joints, and energy by middle age, so starting earlier gives support more time to work. Talk to your veterinarian about the right timing for your dog's individual health needs.
Elk velvet antler naturally contains growth factors including IGF-1 (insulin-like growth factor 1) and TGF-B (transforming growth factor beta), along with collagen peptides, glucosamine, chondroitin sulfate, and amino acids. IGF-1 plays a role in cell growth, tissue repair, and metabolism, while TGF-B is involved in maintaining connective tissue. These compounds occur naturally because antler velvet is one of the fastest regenerating tissues in the mammalian world, rebuilding an entire vascularized structure every year.
Yes, the peer-reviewed study on elk velvet antler in dogs monitored complete blood panels throughout the trial and found no adverse effects on any blood markers tested. The ingredient also has a long history of use in traditional and veterinary contexts without reports of significant toxicity. As with any supplement, dogs with existing health conditions or those on other medications should check with a veterinarian before starting something new.